DigiInsight Business Sentiment

Data-Driven Business Decisions

“It takes 20 years to build a reputation, and 5 minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffet

DigiInsight business sentiment reports provide organisations with a comprehensive analysis of all social and digital media platforms:

• The overall positive, neutral and negative sentiment of all major social media platforms which include Facebook, LinkedIn, Twitter, Instagram

• The general sentiment online about the organisation, based on Google search results – referring to news articles, features, and other pages such as Reddit, Youtube and any other brand mentions

• A brief breakdown of the type of content seen on all major social media platforms

• Recommendations on ways to improve overall sentiment on each major social media platform in terms of strategy, content and hashtag use

• Number of followers on each major social media platform

• Activity levels on all major social media platforms

• Engagement rates on each major social media platform

• Any comments which have been made by the organisation account, which are reactive or inappropriate

• Any negative comments or reviews and an insight into the reason behind these

Gaining an in-depth insight into the online sentiment surrounding your brand or organisation yields numerous benefits:

• Understanding what your target audience likes and dislikes about your brand

• Gain insight into the kinds of issues customers are having with your product

• Identify key insights into areas where your marketing could be improved

• Find a way to speak directly to your customers pain points

• Understand how often your brand is being spoken about, and on which platforms

• Formulate a social listening strategy to stay informed

• Find out how your business can improve in different areas