Digimune DigiInsight Sentiment Analysis

We use our proprietary technology to analyse all online content (social media and general) relating to an organisation / brand or a person.

Our report categorises this insight into positive, negative and neutral content – on a per-platform-basis, as well as an overall online basis.


Our DigiInsight service provides unparalleled insight into how the public perceives your brand and reputation online.

On a personal level, this service is adapted for HR departments and recruitment agencies, to determine a prospect or current employee's online status.

DigiInsight provides you with data-driven recommendations to improve the online sentiment surrounding your brand image, and to make valuable staff screening and recruitment decisions. 

Data-Driven Business Decisions

“It takes 20 years to build a reputation, and 5 minutes to ruin it.If you think about that you’ll do things differently.” – Warren Buffet


DigiInsight business sentiment reports provide organisations with a comprehensive analysis of all social and digital media platforms:

  • The overall positive, neutral and negative sentiment of all major social media platforms which include Facebook, LinkedIn, Twitter, Instagram

  • The general sentiment online about the organisation, based on Google search results – referring to news articles, features, and other pages such as Reddit, Youtube and any other brand mentions

  • A brief breakdown of the type of content seen on all major social media platforms

  • Recommendations on the ways in which to improve overall sentiment on each major social media platform in terms of strategy, content and hashtag use

  • Number of followers on each major social media platform

  • Activity levels on all major social media platforms

  • Engagement rates on each major social media platform

  • Any comments which have been made by the organisation account, which are reactive or inappropriate

  • Any negative comments or reviews and an insight into the reason behind these


Gaining an in-depth insight into the online sentiment surrounding your brand or organisation yields numerous benefits:

  • Understanding what your target audience likes and dislikes about your brand

  • Gain insight into the kinds of issues customers are having with your product

  • Identify key insights into areas where your marketing could be improved

  • Find a way to speak directly to your customers pain points

  • Understand how often your brand is being spoken about, and on which platforms

  • Formulate a social listening strategy to stay informed

  • Find out how your business can improve in different areas

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