DigiInsight Business Sentiment

Online Brand Analysis

We use proprietary technology to analyse all online content (including social media platforms) relating to a brand or an organisation.

Our report categorises these insights into positive, negative and neutral content on a per-platform basis, as well as an overall online basis. It provides unparalleled insight into how the public perceives your brand and reputation online.

Our Business Sentiment service is part of our DigiInsight offering.


Data-Driven Business Decisions

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffet

DigiInsight business sentiment reports provide organisations with a comprehensive analysis of all social and digital media platforms:

  • The overall positive, neutral and negative sentiment of all major social media platforms, which include Facebook, LinkedIn, Twitter, Instagram

  • The general online sentiment about the organisation, based on Google search results – referring to news articles, features, and other pages such as Reddit, Youtube and any other brand mentions

  • A brief breakdown of the type of content seen on all major social media platforms

  • Recommendations on the ways in which to improve overall sentiment on each major social media platform in terms of strategy, content and hashtag use

  • Number of followers on each major social media platform

  • Activity levels on all major social media platforms

  • Engagement rates on each major social media platform

  • Any comments which have been made by the organisation account, which are reactive or inappropriate

  • Any negative comments or reviews, and an insight into the reason behind these

Gaining in-depth insights into the online sentiment surrounding your brand or organisation yields numerous benefits:

  • Understanding what your target audience likes and dislikes about your brand

  • Gain insight into the kinds of issues customers are having with your product

  • Identify key insights into areas where your marketing could be improved

  • Find a way to speak directly to your customers' pain points

  • Understand how often your brand is being spoken about, and on which platforms

  • Formulate a social listening strategy to stay informed

  • Find out how your business can improve in different areas

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